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MBA Holds Global Program in China during Winter Semester
Date: 2016-02-23  |  Read: 254



Yonsei MBA held programs in Shanghai and Shenzhen, China, during the winter semester to explore and study changes in global markets, especially China. The program was held Jan 21-23 in Shanghai for Executive MBA students and Jan 25-28 in Shenzhen for Corporate/Finance/Global MBA students. .


Eighty-five students from the Executive MBA program participated in the topic “Developing Emerging Markets.” They heard lectures from professors at the China Europe International Business School (CEIBS) and Fudan University on understanding the Chinese market, the growth strategy of foreign firms in China, and China’s economic plans and industrial policy.


They visited AmorePacific’s Shanghai Office and Fosun International as part of their program. AmorePacific’s achievements in China are outstanding among the Korean enterprises there, and Fosun International is China’s largest privately owned company and is currently active in mergers and acquisitions with foreign firms. A panel discussion was also held with the CEO of Neoply China and Ohsung Analytech to answer students’ questions about the Chinese market.


Fifty-one students participated in the Corporate/Finance/Global MBA program with the topic “Start-up Eco-systems in China,” The lectures by local professors and executives were geared toward founding businesses and were a great chance to consider the values that must be pursued in establishing businesses in China.


Students visited Tencent, the largest Internet service provider in China, information and communications technology solutions provider Huawei, drone manufacturer DJI, and start-up support system provider WeDo. The vice presidents of Tencent and Huawei personally welcomed the students and expressed great interest in the Yonsei MBA program. About 20 start-ups were present in WeDo and demonstrated their products to the students.

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