MS Candidate Yeo Hong Yoon and Ph.D. Candidate Li Yilingwon the grand prize and the excellence award, respectively, in the 15th Business Innovation Paper Contest and Case Competition. Their adviser is Professor Jeonghye Choi of Marketing.

The conference was organized by the Korea Management Association Consulting (KMAC) to gain the perspectives of undergraduate and graduate business students and provide insights on changes and innovations in the business world to Korean industry and academia.

Yoon, who won the grand prize, wrote a paper on the impact of real-time mobile coupons based on field experiments. Yiling’s paper that won the excellence award dealt with the effects of targeted advertising. They were awarded 7 million won and 2 million won, respectively, as well as award medals at a ceremony in December.

Yoon also presented hispaper at seminars held by the Korea Management Engineers Societyand by the Korea Customer Satisfaction Management Association.