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°æ¿µ´ëÇÐ ÀÓ¼öºó(¸¶ÄÉÆà Àü°ø) ±³¼ö°¡ ¹ßÇ¥ÇÑ ³í¹®ÀÌ JBBM(Journal of Business-to-Business Marketing)ÀÇ ÃÖ°í ³í¹®À¸·Î ¼±Á¤µÇ¾ú´Ù. ³í¹® Á¦¸ñÀº “How Knowledge Management Capabilities Help Leverage Knowledge Resources and Strategic Orientation for New Product Advantages in B-to-B High-Technology Firms” ÀÌ´Ù.

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