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Research
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µî·ÏÀÏ: 2019-09-20  |  Á¶È¸¼ö: 1,343

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ᆞ±èº´±Ô ±³¼ö(¸¶ÄÉÆà Àü°ø)

‘The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising', Journal of Advertising, Á¦48±Ç Á¦3È£, 2019.05.           

±¤°í¿¡¼­ »çÁø°ú ÀÏ·¯½ºÆ®·¹À̼ÇÀÌ Á¦Ç° Æò°¡¿¡ ¹ÌÄ¡´Â ½É¸®Àû È¿°ú¸¦ ¿¬±¸ÇÔ.

 

‘The Effect of Music Tempo on Consumer Impatience in Intertemporal Decisions', European Journal of Marketing, Á¦53±Ç Á¦3È£, 2019.06.           

À½¾ÇÀÇ ÅÛÆ÷°¡ ¼ÒºñÀÚÀÇ Ã浿Àû ÀÇ»ç°áÁ¤¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» ¿¬±¸ÇÔ.

 

ᆞ¹Ú¼±ÁÖ ±³¼ö(°æ¿µ°úÇÐ Àü°ø)

‘A tripartite-graph based Recommendation Framework for Price-Comparison Services', Computer Science & Information Systems, Á¦16±Ç Á¦2È£, 2019.06.

Ãßõ½Ã½ºÅÛÀÇ ¼º´ÉÀ» °³¼±½ÃÅ°±â À§ÇØ User Preference¿Í click-log¸¦ È°¿ëÇÑ´Ù.

 

ᆞÀ̱⿵ ±³¼ö(¸Å´ÏÁö¸ÕÆ® Àü°ø)

‘Á÷Àå³» ÁúÅõ¿Í ¼º°ú¿¡ ´ëÇÑ ±â´ÉÀû ¸ðµ¨: Á¾¾÷¿øµéÀÌ ¾ðÁ¦ ÁúÅõÀÇ ´ë»óÀ¸·ÎºÎÅÍ ¹è¿òÀ¸·Î½á ÁúÅõ¸¦ ±àÁ¤ÀûÀ¸·Î È°¿ëÇϴ°¡', Academy of Management Journal, Á¦62±Ç Á¦3È£, 2019.08.

º» ³í¹®Àº ´ëºÎºÐÀÇ ±âÁ¸¹®Çå¿¡¼­ ´Ù·ç´Â °Íó·³ ÁúÅõ°¡ ºÎÁ¤ÀûÀÎ ¸é(¿¹ÄÁ´ë, ÁúÅõÀÇ ´ë»óÀ» À½ÇØ)¸¸ÀÌ ÀÖ´Â °ÍÀÌ ¾Æ´Ï¶ó, ¼º°ú ÁõÁø¿¡ ±àÁ¤ÀûÀÎ ±â´ÉÀ» ÇÒ ¼ö ÀÖÀ½À» ´Ù·ç°í ÀÖ½À´Ï´Ù. Á¾¾÷¿øµéÀÌ ÁúÅõÀÇ ´ë»óÀÌ ¾î¶»°Ô ÇൿÇÏ´ÂÁö¸¦ °üÂûÇϰųª ´ë»ó¿¡°Ô Á¶¾ðÀ» ±¸ÇÒ ¼ö ÀÖÀ¸¸ç, ÀÌ·¯ÇÑ ±âȸ¸¦ Àß È°¿ëÇÒ¼ö·Ï ¼º°ú¿¡ ±àÁ¤ÀûÀÎ ¿µÇâÀÌ ÀÖ´Â °ÍÀ» ¹ß°ßÇÏ¿´½À´Ï´Ù.

 

ᆞÀ̹«¿ø ±³¼ö(¸Å´ÏÁö¸ÕÆ® Àü°ø)

‘Exploiting old lessons and exploring new ideas: A Confucian approach to exploitation and exploration', Asia Pacific Journal of Management, Á¦36±Ç Á¦3È£, 2019.09.

This paper extends James March's pioneering work on exploitation and exploration with respect to Confucian thought. Contrary to the conventional, rational approach that assume a paradoxical relationship between exploitation and exploration, we suggest the possibility of a mutually beneficial relationship by highlighting some features of Confucian thought based on the ontological, epistemological, and axiological foundations of the Confucian program of learning: the li-qi philosophy, the alternation of yin and yang, the penetration into the ultimate principle through seriousness and sincerity, and the morality of learning.

 

‘Performance feedback and problemistic search: The moderating effects of managerial and board outsideness', Journal of Business Research, Á¦102±Ç, 2019.09.

Extending the research on performance feedback and problemistic search, which theorizes that firm performance below the aspiration level triggers organizational search behaviors, this study examines how the inside-outside distinction of the firm management team and board members can influence the allocation of organizational attention to the performance feedback process. A longitudinal study of Korean manufacturing firms demonstrates that while a firm management team's outside experience intensifies the firm's R&D investment in response o underperformance, this effect is substituted by the presence of outside directors on the board. Our results indicate that both managers and board members can have notable influence on performance feedback and suggest that performance feedback research should examine the factors that affect the attention processing of key decision makers.

 

ÀӰǽÅ, ÀÓÀÏ ±³¼ö(Á¤º¸½Ã½ºÅÛ Àü°ø)

‘Do IT freelancers increase their entrepreneurial behavior and performance by using IT self-efficacy and social capital? Evidence from Bangladesh', Information & Management, Á¦56±Ç Á¦6È£, 2019.09.

IT ÇÁ¸®·£¼­µéÀÌ IT ÀÚ±âÈ¿´É°¨°ú »çȸÀû ÀÚº»À» ÅëÇØ ±â¾÷°¡ ÇàÀ§¿Í ¼º°ú¸¦ Çâ»ó½ÃÅ°´Â Áö¸¦ ±â¾÷°¡ À̷аú »çȸÀû ÀÚº» °ßÇظ¦ ÅëÇؼ­ ¼³¸íÇÏ°í ½ÇÁõÇÑ ¿¬±¸ÀÔ´Ï´Ù.

 

ÀÓÀÏ ±³¼ö(Á¤º¸½Ã½ºÅÛ Àü°ø)

‘Predicting the intent of sponsored search users: An exploratory user session-level analysis', Decision Support Systems, Á¦56±Ç Á¦6È£, 2019.06.

»ç¿ëÀÚµéÀÌ ¿Â¶óÀÎ °Ë»ö±¤°í¿¡ ¹ÝÀÀÇÏ´Â ÇൿÀ» ºÐ¼®Çؼ­ ±¸¸ÅÇÒ °¡´É¼ºÀ» ºÐ¼®ÇÑ ³í¹®ÀÓ. »ç¿ëÀÚÀÇ Çൿ Áß¿¡¼­µµ ƯÈ÷ °Ë»ö¾îÀÇ Á¾´ÜÀû ºÐ¼®À» ÅëÇؼ­ »ç¿ëÀÚÀÇ ±¸¸ÅÈ®À² ¿¹ÃøÀÇ Á¤È®¼ºÀ» ³ôÀÌ´Â ¹æ¹ýÀ» Á¦½Ã

 

ÃÖÁ¤Çý ±³¼ö(¸¶ÄÉÆà Àü°ø)

‘The effect of celebrity endorsement on sustainable firm value: Evidence from the Korean telecommunications industry', International Journal of Advertising, Á¦38±Ç Á¦4È£, 2019.06.

±¤°í¸ðµ¨ÀÌ ±â¾÷°¡Ä¡¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» »ìÆ캽. ±¹³» Åë½Å 3»çÀÇ 20³âÄ¡ µ¥ÀÌÅ͸¦ ºÐ¼®ÇÔ

 

‘The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com', International Journal of Advertising, Á¦38±Ç Á¦5È£, 2019.07.

Tripadvisor.com ·¹½ºÅä¶û º°Á¡¿¡ ´ëÇÑ ¿¬±¸

 

‘The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products', Journal of Business Research, Vol.99, June, 2019.06.

¿Â¶óÀÎ °ÔÀÓ »óÀÇ augmented productsÀΠij¸¯ÅÍ ½ºÅ²ÀÇ ±¸¸Å¿¡ °üÇÑ ¿¬±¸

 

‘Offline Social interactions and online shopping demand: Does the degree of social interactions matter? ', Journal of Business Research, Vol.99, June, 2019.06.

¿ÀÇÁ¶óÀÎ social interactionÀÌ ¿Â¶óÀÎ ¼îÇÎ ¼ö¿ä¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» ¿¬±¸ÇÔ Social interactionÀ» passive ÇÑ °æ¿ì¿Í activeÇÑ °æ¿ì·Î ³ª´©¾î¼­ Â÷º°Àû ¿µÇâÀ» ¹àÇô³¿

 

 

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ᆞ±è¿µÂù ±³¼ö(¸¶ÄÉÆà Àü°ø)

‘The Effects of Variety and Visual Cue on Perceived Quantity and Consumer Attitude toward Participation into Sales Promotion Events', Asia Marketing Journal, Á¦21±Ç Á¦1È£, 2019.04.

This article establishes how people perceive a given quantity when only a written description is provided without any visual cues.

 

¹®µÎö ±³¼ö(ȸ°è Àü°ø)

‘Á¢´ëºñ ÁöÃâ °ü·Ã Á¦µµ º¯È­°¡ ±â¾÷ÀÇ Á¢´ëºñ ¼öÀÍ °ü·Ã¼º¿¡ ¹ÌÄ¡´Â ¿µÇâ', ȸ°èÇבּ¸, Á¦44±Ç Á¦3È£, 2019.06.

º» ¿¬±¸´Â 2014³â ¹ýÀμ¼¹ý °³Á¤¿¡ µû¶ó 2015³âºÎÅÍ Àû¿ëµÈ Áß¼Ò±â¾÷ÀÇ Á¢´ëºñ ÁöÃ⠼ձݻêÀÔ Çѵµ ¿ÏÈ­¿Í 2016³â¿¡ ½ÃÇàµÈ 'ºÎÁ¤Ã»Å¹ ¹× ±ÝÇ° µî ¼ö¼öÀÇ ±ÝÁö¿¡ °üÇÑ ¹ý·ü(±è¿µ¶õ¹ý)'ÀÌ Á¢´ëºñÀÇ ¼öÀÍ °ü·Ã¼º¿¡ ¿µÇâÀ» ¹ÌÃÆ´ÂÁö¿¡ ´ëÇØ ºÐ¼®ÇÏ¿´´Ù.

 

ᆞ ¹Ú¼¼¹ü ±³¼ö(¸¶ÄÉÆà Àü°ø)

‘Situational Value Innovation Strategy: The Case of the Coffee Drinking Market in South Korea', Àü·«°æ¿µ¿¬±¸, Á¦21±Ç Á¦3È£, 2018.12.

¿ì¸®³ª¶ó Ä¿ÇÇ ½ÃÀå¿¡¼­ »ç¿ëÀÚÀÇ Á¦Ç° »ç¿ë ¸Æ¶ô¿¡ µû¶ó ºí·ç¿À¼ÇÀü·«ÀÌ Á¦Ç° ¹× ¼­ºñ½ºÀÇ Çõ½Å¼ºÀ» ¾î¶»°Ô Çâ»ó½Ãų ¼ö ÀÖÀ» Áö¿¡ ´ëÇÑ Á¶»ç¿¬±¸

 

‘¿Â¶óÀλó »çȸÀû ¹èÁ¦°æÇèÀÌ µ¿Á¶ ¼Òºñ¿¡ ¹ÌÄ¡´Â ¿µÇâ: Áß±¹ÀÎ À§Ãª »ç¿ëÀÚ¸¦ Áß½ÉÀ¸·Î', ¿¬¼¼°æ¿µ¿¬±¸, Á¦56±Ç Á¦1È£, 2019.02.

¼ÒºñÀÚ°¡ SNS¿¡¼­ °ÞÀº »çȸÀû ¹èÁ¦ÀÇ °æÇèÀÌ µ¿Á¶ ¼Òºñ ¼ºÇâ¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» Áß±¹ÀÎ À§Ãª »ç¿ëÀÚµéÀ» Áß½ÉÀ¸·Î Á¶»çÇÑ ½ÇÇ迬±¸

 

‘The Effect of Inclusion versus Exclusion on Consideration Set Size: The Moderating Role of Chronic Indecisiveness', Asia Marketing Journal, Á¦21±Ç Á¦1È£, 2019.04.

¼ÒºñÀÚ°¡ ´Ù¼öÀÇ ¼±ÅÃÁöµé Áß °í·Á´ë»ó»óÇ°±ºÀ» Çü¼ºÇÏ´Â °úÁ¤¿¡¼­ »ç¿ëÇÏ´Â Æ÷ÇÔ°ú ¹èÁ¦Àü·«ÀÌ °³ÀÎÀÇ °áÁ¤Àå¾Ö ¼ºÇâ¿¡ µû¶ó °í·Á´ë»ó»óÇ°±ºÀÇ Å©±â¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ½ÇÇ迬±¸

 

‘¼¿ÇÁ ¹øµé¸µ°ú ¹øµéÆÐŰ¡ ÆǸŠ¹æ½ÄÀÌ ¼ÒºñÀÚ Áö½Ä¼öÁØ¿¡ µû¶ó ´Ù¾ç¼º Ãß±¸ Çൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ', À¯Å뿬±¸, Á¦24±Ç Á¦2È£, 2019.04.

¼ÒºñÀÚÀÇ Á¦Ç° Áö½Ä¼öÁØ¿¡ µû¶ó »óÇ° ¹øµé ±¸¸Å ½Ã ½º½º·Î ¹øµé »óÇ°À» ¼±ÅÃÇÒ °æ¿ì¿Í ¸¶ÄÉÅÍ¿¡ ÀÇÇØ ¹øµéÆÐÅ°ÁöÈ­ µÈ »óÇ°À» ¼±ÅÃÇÒ °æ¿ì¿¡ ¼ÒºñÀÚ°¡ Ãß±¸ÇÏ´Â ´Ù¾ç¼ºÀÇ Á¤µµ°¡ Â÷ÀÌ°¡ ÀÖ´Â Áö¿¡ ´ëÇÑ ½ÇÇ迬±¸

 

‘ÀÎÁöÀû ºñÀ¯Ã¢¼º°ú Çؼ®¼öÁØÀÌ ¼ÒºñÀÚÀÇ È®½Å¼º°ú Á¦Ç° Æò°¡¿¡ ¹ÌÄ¡´Â ¿µÇâ: Á¦Ç°ÀÇ ¼Òºñ »óȲ º° Â÷À̸¦ Áß½ÉÀ¸·Î', ¿¬¼¼°æ¿µ¿¬±¸, Á¦56±Ç Á¦2È£, 2019.06.

¼ÒºñÀÚµéÀÌ Á¦Ç°Æò°¡¿Í Æò°¡¿¡ ´ëÇÑ È®½Å¼º Á¤µµ¿¡ Á¤º¸Ã³¸® °úÁ¤¿¡¼­ °æÇèÇÏ´Â ÀÎÁöÀû ºñÀ¯Ã¢¼º°ú Á¤º¸Ã³¸®¿¡ À־ ¼ÒºñÀÚÀÇ Çؼ®¼öÁØÀÌ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ½ÇÇ迬±¸

 

‘»çȸÀû ÁöÁö°¡ ¸ñÇ¥´Þ¼º Àǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ: ÆÇÃË º¸»ó¹° ȹµæ °úÁ¤À» Áß½ÉÀ¸·Î', ¼ÒºñÀÚÇבּ¸, Á¦30±Ç Á¦3È£, 2019.06.

ÆÇÃË º¸»ó¹° ȹµæ °úÁ¤¿¡¼­ »çȸÀû Ä£¹Ðµµ¿¡ µû¸¥ ŸÀÎÀÇ ÁöÁö°¡ º¸»ó¹° ȹµæ Àǵµ¿¡ ¾î¶°ÇÑ ¿µÇâÀ» ¹ÌÄ¡´Â°¡¿¡ ´ëÇÑ ½ÇÇ迬±¸

 

ᆞ ¹Ú¿µ·Ä ±³¼ö(±¹Á¦°æ¿µ Àü°ø)

‘Çѱ¹±â¾÷ÀÇ Áß±¹ÅõÀÚµ¿±â¿Í Àü·«-½Ã±âº° ȯ°æ¿äÀÎ ºÐ¼®À» Áß½ÉÀ¸·Î', °æ¿µ»ç¿¬±¸, Á¦34±Ç Á¦2È£, 2019.05.

º» ¿¬±¸´Â 1992³â ÇÑÁß¼ö±³ÀÌÈÄ 2017³â±îÁö 25³â°£ÀÇ Çѱ¹±â¾÷ÀÇ ´ëÁß±¹ÅõÀÚ¿ª»çÁß ½Å±Ô¹ýÀÎ ¼³¸³¼ö¿¡ µû¶ó µµ¾à±â, ¼ºÀå±â, ¼èÅð±â, ħü±âÀÇ 4´Ü°èÀÇ ½Ã±â·Î ±¸ºÐÇÑ ÈÄ ½Ã±âº° ÅõÀÚÀü·«À» ºÐ¼®ÇÏ¿´´Ù.

 

ᆞ ½Åµ¿¿± ±³¼ö(¸Å´ÏÁö¸ÕÆ® Àü°ø)

‘°­¾ÐÀû µ¿ÇüÈ­ ¾Ð·Â°ú ÀǵµÄ¡ ¾ÊÀº °á°ú: Á¤ºÎ Á¤Ã¥ÀÇ ¸ðÈ£¼º, ´ë±â¾÷Áý´Ü °è¿­»ç ´Ù°¢È­, Á¤ºÎ¼ºÇâÀ» Áß½ÉÀ¸·Î', ÀλçÁ¶Á÷¿¬±¸, Á¦27±Ç Á¦2È£, 2019.05.

º» ³í¹®Àº Á¤ºÎÀÇ ¼ºÇâÀ̳ª Á¤Ã¥ÀÌ ¿ì¸®³ª¶ó ´ë±â¾÷Áý´ÜÀÇ ´Ù°¢È­ Àü·«¿¡ ¾î¶°ÇÑ ¿µÇâÀ» ¹ÌÄ¡´ÂÁö¸¦ ½ÅÁ¦µµÀÌ·ÐÀÇ °­¾ÐÀû µ¿ÇüÈ­ À̷п¡ ÃÊÁ¡À» ¸ÂÃß¾î ¿¬±¸ÇÑ´Ù. ¿¬±¸°á°ú, ´Ù°¢È­ Çൿ ÀÚü¸¦ Á÷Á¢ ¾ïÁ¦ÇÏ´Â ¸ðÈ£¼ºÀÌ ³·Àº Á¤Ã¥Àº ´Ù°¢È­¸¦ ¾ïÁ¦ÇÏ´Â È¿°ú°¡ ÀÖ´Â ¹Ý¸é, ¸ðÈ£¼ºÀÌ ³ôÀº Á¤Ã¥Àº ÀǵµÄ¡ ¾ÊÀº °á°ú·Î ¿ÀÈ÷·Á ´Ù°¢È­¸¦ ´Ã¸®´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù.

 

‘Paradoxical Effects of Alliances on Firm Growth: U.S. Airline Alliance Network and the Size of Directly-Coverd Markets', Àü·«°æ¿µ¿¬±¸, Á¦22±Ç Á¦1È£, 2019.04.

º» ³í¹®Àº ±Û·Î¹ú Ç×°ø»ê¾÷¿¡¼­ µÎ °¡Áö À¯ÇüÀÇ Á¦ÈÞ ³×Æ®¿öÅ©°¡ ±â¾÷ ¼ºÀå¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» ½ÇÁõ¿¬±¸ÇÑ´Ù. ¿¬±¸°á°ú¿¡ µû¸£¸é ¾çÀÚ°£ Á¦ÈÞ¿¡¼­ ±¸Á¶Àû Æ´»õ À§Ä¡´Â ¼ºÀå¿¡ ±àÁ¤Àû ¿µÇâÀ» ¹ÌÄ¡Áö¸¸ ´ÙÀÚ°£ Á¦ÈÞ±×·ìÀº ºÎÁ¤Àû ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù.

 

ᆞ ½ÅÇöÇÑ ±³¼ö(À繫 Àü°ø)

‘º¥Ã³Ä³ÇÇÅ» ÅõÀÚ±â¾÷ÀÇ ¼º°ú¿¡ °üÇÑ ¿¬±¸: ÄÚ½º´Ú IPO ±â¾÷À» Áß½ÉÀ¸·Î', º¥Ã³Ã¢¾÷¿¬±¸, Á¦14±Ç Á¦2È£, 2019.04.

º» ³í¹®Àº 2000³âºÎÅÍ 2014³â±îÁö Çѱ¹ ÄÚ½º´Ú½ÃÀå¿¡ IPOÇÑ ±â¾÷À» ´ë»óÀ¸·Î º¥Ã³Ä³ÇÇÅ»ÀÇ Áö¿ø¿©ºÎ ¹× ÅõÀÚÇÑ º¥Ã³Ä³ÇÇÅ»ÀÇ À¯Çü¿¡ µû¶ó ÇÇÅõÀÚ±â¾÷ÀÇ ¼º°ú¿¡ Â÷ÀÌ°¡ Á¸ÀçÇÏ´ÂÁö¿¡ ´ëÇØ ¿¬±¸ÇÏ¿´´Ù. Ç¥º»À» º¥Ã³Ä³ÇÇÅ»ÀÇ Áö¿øÀ» ¹ÞÀº ±â¾÷°ú ¹ÞÁö ¾ÊÀº ±â¾÷À¸·Î ±¸ºÐÇÏ°í, º¥Ã³Ä³ÇÇÅ»ÀÇ Áö¿øÀ» ¹ÞÀº ±â¾÷ÀÇ °æ¿ì¿¡´Â ±â¾÷º¥Ã³Ä³ÇÇÅ»ÀÇ Áö¿øÀ» ¹ÞÀº ±â¾÷°ú µ¶¸³º¥Ã³Ä³ÇÇÅ»ÀÇ Áö¿øÀ» ¹ÞÀº ±â¾÷À¸·Î ¼¼ºÐÈ­ÇÏ¿© ºÐ¼®À» ¼öÇàÇÏ¿´´Ù. ºÐ¼®±â°£Àº IPO ÀÌÀü 2³â°ú ÀÌÈÄ 3³âÀ¸·Î ¼³Á¤ÇÏ¿´´Ù. ºÐ¼®°á°ú, º¥Ã³Ä³ÇÇÅ»ÀÇ Áö¿øÀ» ¹ÞÀº ±â¾÷ÀÇ ¼º°ú´Â Áö¿øÀ» ¹ÞÁö ¾ÊÀº ±â¾÷°ú »óÀå Àü,ÈÄ·Î °ÅÀÇ À¯ÀÇÇÑ Â÷ÀÌ°¡ ¾ø´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ±×·¯³ª º¥Ã³Ä³ÇÇÅ»ÀÇ À¯ÇüÀ» ³ª´©¾î ºñ±³ÇÑ °á°ú, »óÀå ÀÌÈÄ ±â¾÷º¥Ã³Ä³ÇÇÅ» ÅõÀÚ±â¾÷ÀÇ ROA°¡ µ¶¸³º¥Ã³Ä³ÇÇÅ» ÅõÀÚ±â¾÷ ¶Ç´Â º¥Ã³Ä³ÇÇÅÐÀÇ Áö¿øÀ» ¹ÞÁö ¾ÊÀº ±â¾÷ÀÇ ROAº¸´Ù Åë°èÀûÀ¸·Î À¯ÀÇÇÏ°Ô ³ôÀº °ÍÀ¸·Î ³ªÅ¸³µ´Ù. º» ¿¬±¸´Â ÇâÈÄ ±â¾÷º¥Ã³Ä³ÇÇÅ»À» È°¿ëÇÑ ±¹³» º¥Ã³»ýÅ°è È°¼ºÈ­¿¡ ´ëÇÑ ½Ã»çÁ¡À» Á¦½ÃÇÏ°í ÀÖ´Ù.

 

ᆞ ¿ÀÈ«¼® ±³¼ö(¸Å´ÏÁö¸ÕÆ® Àü°ø)

‘Á¶Á÷±¸¼º¿ø ħ¹¬ÇൿÀÇ »çȸ±¸Á¶Àû ¼±Çà¿äÀÎ', ÀλçÁ¶Á÷¿¬±¸, Á¦27±Ç Á¦2È£, 2019.05.

±¸¼º¿øÀÌ Á¶Á÷¿¡ ¹®Á¦°¡ ÀÖ´Ù°í »ý°¢Çϴµ¥µµ ºÒ±¸ÇÏ°í ¹®Á¦Á¦±â¸¦ ÇÏÁö ¾Ê´Â ħ¹¬ÇൿÀº Á¶Á÷¼º°ú³ª Çõ½Å¿¡ ºÎÁ¤ÀûÀÎ ¿µÇâÀ» ÁØ´Ù. ÀÌ ¿¬±¸ °á°ú´Â °³ÀÎÀÌ Ä§¹¬ÇൿÀ» ÇÏ´Â ÀÌÀ¯°¡ °³ÀΠƯ¼º»Ó¸¸ ¾Æ´Ï¶ó »çȸ±¸Á¶Àû ¿äÀÎ, Áï °³ÀÎÀÇ Á¶Á÷ ³»¿Ü »çȸÀû ÀÚº»À̳ª ±Ç·ÂÀÌ À۾Ƽ­ ¹®Á¦Á¦±â¸¦ ÇßÀ» ¶§ ÀÚ½ÅÀÌ ºÒÀÌÀÍÀ» ¹ÞÀ» °ÍÀ» µÎ·Á¿öÇϱ⠶§¹®À̶ó´Â °ÍÀ» º¸¿©ÁØ´Ù.

 

ᆞ ÀÌÀ翵 ±³¼ö(¸¶ÄÉÆà Àü°ø)

‘Á¦Ç° ¿ø»êÁö°¡ À¯Åë±âÇÑ ¹Î°¨µµ¿¡ ¹ÌÄ¡´Â ¿µÇâ: ¿Â¶óÀΠŸÀÓ Ä¿¸Ó½º ÆǸŷ®À» Áß½ÉÀ¸·Î', ¼ÒºñÀÚÇבּ¸, Á¦30±Ç Á¦2È£, 2019.04.

¿Â¶óÀΠŸÀÓ Ä¿¸Ó½º ÆǸŸ¦ ±âÁØÀ¸·Î Á¦Ç°ÀÇ ¿ø»êÁö°¡ À¯Åë±âÇÑ ¹Î°¨µµ¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» ºÐ¼®ÇÑ ³í¹®ÀÔ´Ï´Ù.

 

ᆞ Á¤µ¿ÀÏ ±³¼ö(¸Å´ÏÁö¸ÕÆ® Àü°ø)

‘¸®´õÀÇ °¨Á¤±ÔÁ¦Àü·«ÀÌ ºÎÇÏÁ÷¿øµéÀÇ Á÷¹«¸¸Á·°ú Á¶Á÷½Ã¹ÎÇൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ', ÀλçÁ¶Á÷¿¬±¸, Á¦27±Ç Á¦2È£, 2019.05.

¸®´õ°¡ °¨Á¤ Ç¥ÃâÀ» ¾î¶»°Ô ÇÏ´À³Ä¿¡ µû¶ó ºÎÇÏÁ÷¿øµéÀÇ Á÷¹«¸¸Á·µµ°¡ ³ô¾ÆÁö°í ¸®´õ¿¡ ´ëÇÑ ÁøÁ¤¼ºÀÌ ¿µÇâÀ» ¹Þ´ÂÁö¿¡ ´ëÇÑ ¿¬±¸ÀÌ´Ù.

 

ᆞ Á¤½ÂÈ­(¸Å´ÏÁö¸ÕÆ® Àü°ø), ¹Ú¼±ÁÖ ±³¼ö(°æ¿µ°úÇÐ Àü°ø)

‘The Effects of Online Product Review on Sales Performance: Focusing on Number, Extremity, and Length', À¯Åë°úÇבּ¸, Á¦17±Ç Á¦5È£, 2019.05.

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